CPA Toronto, CPA Etobicoke, CPA GTA, Toronto Accountant, GTA Accountant, Chartered Professional Accountant
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Peter Ralevic


How to Keep Your Business Competitive in a Changing Landscape

Keeping Your Business Competitive

We live in a fast-paced world that is always changing. In some cases, this changing landscape can be devasting for businesses. If the world changes and a business is left behind, it can suffer greatly and potentially even fold. However, this doesn’t have to be the case. There are many examples of organizations that have lasted for many, many years by adapting to the times and staying relevant and competitive despite changing landscapes.

Here are some ideas for how you can “future-proof” your organization and keep it competitive even as times change.

Diversify Your Offerings

If the market changes, it might make sense to change alongside it. Offering products or services that are related to your existing offerings, yet different enough to expand your scope, can make your organization desirable to a wider audience and keep your business profitable even if demand for one offering decreases.

However, it’s important to properly view the pros and cons of expanding your product or service line before you attempt to do so. Before you attempt a new offering, conduct the right market research, calculate the potential costs and possible additional income you will receive, and make sure you have a plan to support the new offerings alongside your existing ones.

At Ralevic & Ralevic LLP, our partners provide budget preparation services and financial forecasts that reflect ongoing industry trends and how your organization fits. These services will help you better understand the market as you look to diversify and grow. Find out more about on our accounting services to see how we can help.

Expand to a New Market

Moving into new markets can help a business remain competitive as the landscape changes. Depending on your organization, expansion could mean focusing on different customers; taking a national focus instead of a local one; or moving into a new city, region, or country.

Much like offering a new product or service, it’s important to do the right research before you move into a new market or focus on a new customer. Otherwise, you could end up spending a lot of money without much financial gain. You could also put a serious strain on your existing business, so do the research before you expand.

The team at Ralevic & Ralevic LLP can analyze the market and financial position of your organization as well as your competitors to help you determine if expansion makes sense for you. Find out more on our financial advisory services.

Focus on Providing What Your Customers Need

Regardless of your industry, there are likely competitors that offer similar products or services. Even if there currently isn’t a business that does what you do, there likely will be in the future and you’ll need to stay ahead of them. This can be done by figuring out what value you provide to your customers and coming up with plans to continue to give them what they need. If another business is able to satisfy your target market better than you are, your business could suffer. Research the marketplace, survey your customers, and make sure you’ve giving them what they’re looking for. If you can anticipate your customers’ needs and give them everything they’re looking for, they’ll continue to work with your business even as the landscape changes. Remember, what your customer needs in the future may not what they need today, so it’s important to stay focused ahead.

Recruit Strong Talent

Your team is crucial to your success. If you have a forward-thinking team that can adapt to changes in the marketplace, your organization will have a much better shot at remaining competitive. When you’re recruiting, looking for talent that is innovative and can help your business move forward. This could mean using different recruiting techniques or searching for talent from different sources. Having a diverse team will increase the number of ideas that come into your company and these ideas can help improve your business and move it forward.

Be Open to New Opportunities

Some companies, especially well-established ones, develop a mentality of “doing things how they’ve always been done.” While there is certainly a benefit to experience, the most successful businesses can combine their experience with an attitude that is open to evolving and changing with the times.

Keep an eye on the rest of the world, regularly communicate with your customers, and always watch what competitors are doing. Staying open minded can help you spot new opportunities as they arise and take advantage of them to keep your business competitive.

Contact our team to find out how Ralevic & Ralevic LLP can help your organization adapt and grow.

Picture of Peter Ralevic

Peter Ralevic


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